Hello Marcello

Client

Dr. Frank Marcello

MY ROLE

Naming, Graphic Design, Brand Strategy

MORE INFO

A rebranding journey for an Italian restaurant in the East Village unfolded, prompted by the realization that a fresh identity was needed to appeal to a younger demographic in a competitive area. Through stakeholder interviews and diligent research, the concept "Hello Marcello" emerged. This new name, "Hello Marcello," not only repositions the former La Contrada restaurant but also humanizes it by spotlighting the numerous five-star Yelp reviews. These reviews often emphasized the owner's simple yet impactful gesture of personally greeting patrons, shaking their hands, saying hello, made them feel at home and that they are known and cared for.

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